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Derived from lol. People started to say that they did this or that "for the lols," i.e., for laughs, and from there it became "for the lulz." Really, though, there seem to be two kinds of lulz:
“Lulz” is how trolls keep score. A corruption of “LOL” or “laugh out loud,” “lulz” means the joy of disrupting another’s emotional equilibrium. “Lulz is watching someone lose their mind at their computer 2,000 miles away while you chat with friends and laugh,” said one ex-troll who, like many people I contacted, refused to disclose his legal identity.
Another troll explained the lulz as a quasi-thermodynamic exchange between the sensitive and the cruel: “You look for someone who is full of it, a real blowhard. Then you exploit their insecurities to get an insane amount of drama, laughs and lulz. Rules would be simple: 1. Do whatever it takes to get lulz. 2. Make sure the lulz is widely distributed. This will allow for more lulz to be made. 3. The game is never over until all the lulz have been had.”
Example: Snarkfest was once deleted by an admin "for the lulz." Closely related to the "social experiment" excuse.
- For shits and giggles; for (harmless) laughs. "She went to the Twilight release party for the lulz." Anything ridiculous, absurd or hilarious can be said to "bring the lulz," whether intentionally or not (or ironically or not). The aforementioned Twilight series brings a lot of lulz, in fact. This is not the "disrupting another's emotional equilibrium" sense, because that sense is kind of sociopathic.
See also
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